Home Technology & Design

Request Quote About Us

ThruVu Digital Cooler

Introducing the ThruVu™ Digital Cooler solution for point of purchase and point of sale applications. This innovative digital cooler replaces the entire conventional front door glass with a transparent Digital LCD Display assembly. The transparent LCD allows for clear viewing of product through the glass, while simultaneously having the ability to run Full HD content in a "see-thru" manner in front of the product. The ThruVu™ Digital Cooler is truly a turn-key solution with all required technology and hardware included.

Get Yours Now! Experience It

Technology / Design

1 > ThruVu

Innovative Transparent LCD
  • 55” Transparent LCD - for clear viewing of product behind LCD glass
  • Full HD – 1920 x 1080 resolution
  • Runs standard video content – same as standard LCD display
  • LCD is protected on front and back with bonded clear glass overlay
  • Replaces standard glass in front of door
  • Portrait Orientation
Like what you're reading? 

2 > ThruVu

Industry Leading Free Standing Cooler
  • 36 F – 43 F temperature range
  • 19.32 Cubic Feet of Capacity
  • Electronic Temperature Control
  • Forced air refrigeration system
  • Low maintenance condenser
  • Tested and Certified*
Like what you're reading? 

3 > ThruVu

Proprietary Light Guide
  • LED light guide embedded in door frame
  • Provides backlighting to the LCD for enhanced viewing
  • Allows for viewing of content when door both open and closed
  • Increases color saturation to 78%
  • Provides needed backlight to illuminate upper Advertising Header
Like what you're reading? 

4 > ThruVu

Robust Media Player
  • Integrated media player with wireless HD content distribution to LCD
  • Ability to run content and video updates remotely
  • Industrial rated PC for continuous operation
  • Intel i3 Dual Core Processor @ 1.8 Ghz
  • Windows 7 Operating System
Like what you're reading? 

5 > ThruVu

Custom Branded Graphical Wrap
  • Custom advertising header and side graphics
  • Advertising Header is illuminated
  • All graphics can be easily updated for new promotions or advertising
  • Shipped with custom graphics installed
Like what you're reading? 

6 > ThruVu

Cellular Modem*
  • Cellular modem allows for communication over 4G or 3G signals
  • Embedded in cooler base
Like what you're reading? 

7 > ThruVu

Aerva Cloud-based Software CMS
  • Customer Engagement Platform for Retail
  • Enterprise-class digital signage software
  • Browser-based CMS
  • Drive Dynamic, Real-Time and Location-based content
Like what you're reading? 
1
2
3
4
5
6
7

Technology / Design

1 > ThruVu

Innovative Transparent LCD
  • 55” Transparent LCD - for clear viewing of product behind LCD glass
  • Full HD – 1920 x 1080 resolution
  • Runs standard video content – same as standard LCD display
  • LCD is protected on front and back with bonded clear glass overlay
  • Replaces standard glass in front of door
  • Portrait Orientation
Like what you're reading? 

2 > ThruVu

Industry Leading Free Standing Cooler
  • 36 F – 43 F temperature range
  • 19.32 Cubic Feet of Capacity
  • Electronic Temperature Control
  • Forced air refrigeration system
  • Low maintenance condenser
  • Tested and Certified*
Like what you're reading? 

3 > ThruVu

Proprietary Light Guide
  • LED light guide embedded in door frame
  • Provides backlighting to the LCD for enhanced viewing
  • Allows for viewing of content when door both open and closed
  • Increases color saturation to 78%
  • Provides needed backlight to illuminate upper Advertising Header
Like what you're reading? 

4 > ThruVu

Robust Media Player
  • Integrated media player with wireless HD content distribution to LCD
  • Ability to run content and video updates remotely
  • Industrial rated PC for continuous operation
  • Intel i3 Dual Core Processor @ 1.8 Ghz
  • Windows 7 Operating System
Like what you're reading? 

5 > ThruVu

Custom Branded Graphical Wrap
  • Custom advertising header and side graphics
  • Advertising Header is illuminated
  • All graphics can be easily updated for new promotions or advertising
  • Shipped with custom graphics installed
Like what you're reading? 

6 > ThruVu

Cellular Modem*
  • Cellular modem allows for communication over 4G or 3G signals
  • Embedded in cooler base
Like what you're reading? 

7 > ThruVu

Aerva Cloud-based Software CMS
  • Customer Engagement Platform for Retail
  • Enterprise-class digital signage software
  • Browser-based CMS
  • Drive Dynamic, Real-Time and Location-based content
Like what you're reading? 

Request a Quote

Personal Information

Product Information

A little about who we are...

MRI, Inc is the leading manufacturer of next generation LCD products. We are the first company to successfully execute LCD solutions for applications such as gas pump top displays, digital taxi-toppers, digital bus shelters, transparent digital coolers, and many others. Our engineering expertise allows us to develop powerful, intelligent, and reliable products with lifetimes 2-3 times that of traditional LCD solutions.

MRI, Inc. is based in Atlanta, GA and all operations are conducted in our 137,000 SF manufacturing facility. With a global install base of over 12,000 digital displays, MRI is the recognized leader in most of the industries it serves.

Aerva

Aerva is a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Founded by MIT alumni, Aerva provides Cloud-enabled, most powerful and most cost-effective, platform for multi-screen networks that allow execution of engaging digital campaigns that span mobile, social media, web and interactive display networks. Aerva provides its technology as a hosted web application, or Software-as-a-Service. Aerva is a private company based in Cambridge, MA, USA

Contact Us

MRI

6415 Shiloh Road
Alpharetta, GA 30005

 

Request a Quote